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“BLEED” serves as the third and final single in the second official rollout for The Kid LAROI’s debut studio album, THE FIRST TIME. The song’s existence would come to light in November 2022, when Laroi made a tweet saying, “I have a song called "BLEED” and it may be my favorite song I’ve ever made". Laroi would go on to film the music video for “BLEED” in June 2023. Visual elements from the video play a big part in the album’s official trailer and the album’s cover art. Read more on Last.fm.

Charlton Kenneth Jeffrey Howard, known professionally as The Kid Laroi (stylized as The Kid LAROI), is an Australian recording artist. Born in Sydney, but raised in rural Australia, he originally amassed a small following from his associations with rapper Juice WRLD, who mentored him while he was on tour in Australia. He became known outside Australia with his song "Let Her Go" and gained further popularity with his song "Go" featuring Juice WRLD. Nowadays, The Kid LAROI is one of the most popular musical artists in the world, owing his heavy popularity to his single, STAY (featuring Justin Bieber). Read more on Last.fm. User-contributed text is available under the Creative Commons By-SA License; additional terms may apply.